Creating Outstanding Organizations Through Inspired Leaders

Axiom Performance IncWhile considering career choices, Greg Pinks listened intently to the conversations of his parents’ friends, hoping to discover which jobs were the most exciting. Instead, what he heard was a lot of frustration and disenchantment with the daily grind.

Perplexed that people would spend most of their adult lives in such negative situations, Greg sought to understand a career path where he could help make peoples’ working lives more enjoyable and more meaningful. Though he was still in high school, this was the start of Greg’s passion for creating great workplaces.

Greg finished his Bachelor’s degree (for which he studied employee satisfaction) and then his Master’s degree (his research on employee commitment was published by Queen’s University), and then started his career in earnest. He quickly realized two fundamental truths – or axioms:

Axiom #1

Great workplaces are led by great leaders. The key, therefore, is to work tirelessly with leaders to give them the tools and support they need to fully engage their talented teams and individuals.

Axiom #2

Great workplaces create great customer experiences. In fact, while Greg was leading HR at one of Canada’s Best 50 Employers, company metrics clearly showed that customer satisfaction across the country was driven in large part by employee engagement levels.

Today, Greg Pinks is a Certified Human Resources Executive, has earned a Master of Industrial Relations degree from Queen’s University, holds a Master’s level designation as a Certified Executive Coach, and is the Chief Leadership Officer at Axiom Performance Inc. Greg has over 20 years’ experience in business strategy, leadership coaching, and employee engagement, much of which was gained as a Vice President for two publicly traded Canadian companies.

Located in Guelph, Ontario, Greg provides strategic HR consulting and executive coaching to private and public organizations in their pursuit of excellence.

  • Master of Industrial Relations (MIR)
  • Certified Human Resources Executive (CHRE)
  • Certified Executive Coach (CEC)
  • Certified Professional Behavioural Analyst (DISC)
  • Certified Trainer and Facilitator (DDI)
Axiom Top 3 in Canada

Canadian HR Reporter | July 2018

Axiom Performance Inc. is thrilled to be recognized as one of Canada’s top human resources consulting firms by Canadian HR Reporter. A sincere thanks to the almost 3,000 readers who cast ballots and showed their support for the unique work we do.

HR Reporter - Readers Choice - HR Management Consultants

Leadership Podcast with Axiom

Work. Passion. Fit. | January 2018

John Francis of Theonera speaks with Greg Pinks about how Axiom started and Greg’s passions when it comes to working with leadership teams as a whole, or leaders one-on-one. Rarely are we fully prepared to excel at leadership and some expert support is never a bad thing.

Greg Pinks: HR Influencer

HR Professional Magazine | October 2017

HR Professional Magazine spoke with Greg Pinks about the relationship between great leaders and great workplaces, and how a positive corporate culture has a ripple effect that is clearly experienced by customers.

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