Are You Achieving Your Vision?

Business Strategy Guelph, Business Strategy Kitchener Waterloo Cambridge

Business Strategy

Axiom has a strong track record of helping organizations successfully navigate the sometimes choppy waters of changing market conditions. From business growth to organizational restructuring we seek to understand your future vision and then work with you to develop the ideal people strategy.

Executive Coaching Guelph, Leadership Coaching Guelph

Executive Coaching

Axiom has worked with leaders at all levels helping them generate greatness from within themselves and within their teams. Through one-on-one executive coaching / leadership coaching that starts with a personalized needs assessment, we can take you, your team and ultimately your results to the next level.

HR Consulting Guelph, Human Resources Consulting Kitchener Waterloo Cambridge

HR Consulting

For 20 years, we have led and consulted on the critical components of organizations’ human resources strategies. Creating the right culture and enabling outstanding leaders is paramount. With our HR consulting services, Axiom will ensure your HR strategy and people practices contribute to the success you seek.

Axiom Top 3 in Canada

Canadian HR Reporter | July 2018

Axiom Performance Inc. is thrilled to be recognized as one of Canada’s top human resources consulting firms by Canadian HR Reporter. A sincere thanks to the almost 3,000 readers who cast ballots and showed their support for the unique work we do.

HR Consultant Award

Leadership Podcast with Axiom

Work. Passion. Fit.  |  January 2018

John Francis of Theonera speaks with Greg Pinks about how Axiom started and Greg’s passions when it comes to working with leadership teams as a whole, or leaders one-on-one.  Rarely are we fully prepared to excel at leadership and some expert support is never a bad thing.

Greg Pinks: HR Influencer

HR Professional Magazine | October 2017

HR Professional Magazine spoke with Greg Pinks about the relationship between great leaders and great workplaces, and how a positive corporate culture has a ripple effect that is clearly experienced by customers.


“My experiences working with Greg Pinks for many years, have been nothing short of transformational. What he was able to teach me was invaluable; how he guided me through major issues was skillful; and the new ideas he brought to me were enlightening. Our organization would not have achieved the extremely high levels of success that we did, without the stellar guidance and influence of Greg Pinks.”
Lorne M. Wright, President, Allwest Commercial Furnishings
“Greg is one of the few leaders who achieves great success linking people practices to business strategy at an executive level. His work fosters an organizational mindset that will push your business vision forward and link the long term impact of your culture to the bottom line. Through tangible people practices and metrics, Greg ensures the business culture and values are alive, visible and impactful.”
Angelo Doro, Director, Brand Operations, Freybe
“Greg’s ability to analyze, communicate, and integrate human resources with overall business strategy in both profit and non-profit organizations is extraordinary. His low-key and measured approach belies a deeply committed professional who know precisely how to blend and leverage an organization’s human resources to meet and exceed its goals. He’s a genuine leaders’ leader.”
Gilles R. Rochefort, President, PMC
“Combining a 360 degree evaluative process with a comprehensive executive coaching strategy was incredibly helpful in moving me forward in my leadership development journey. Greg is a highly skilled coach, creating a safe and effective relationship for leadership development.”
Lisa Panetta, CEO, CASON
“I have been involved in lots of leadership development over my career, and Axiom’s Action Learning program was the most impactful I have ever experienced … both for the participants as well as the coaches.”
Cristina M., Managing Director, Eastern Canada